Internet Marketing Essay

Topshop is clothing store selling clothes, shoes and jewellery; they have stores in nearly all towns across the UK. Topshop also has an online store that you can buy they’re products from and they deliver to your home for a small price. You can order your chosen products wherever you are in the world, as they deliver worldwide. Also on the Topshop website you can choose the language preferred to shop online making it easier for people to use. If you change the language to shop on the Topshop website the currency automatically changes. This allows the business to sell globally, which will make them a lot more profit. Topshop also use social networking sites and mobile apps to support their communication, as they have a Facebook and Twitter page to promote their products and answer any questions from customers. Also Topshop have a mobile app so you can save, send and share all your favourite looks, and shop the pieces you’re after from their website. This is a great way of promotion as everyone today uses social networking websites, so it’s a way for them to be seen and keep up to date with what people are wearing and what people want. Topshop can also promote their last minute promotions such as sales through their website and mobile app. There are plenty of advantages for this, as not only is it money efficient it’s quick and Easy and can be seen by a lot of people. Using their website to promote sale is money efficient as they already have the website and the staff working it, if they printed out flyers or advertised in magazines etc. it would cost a lot more and it would probably be seen by less people. Topshop also sells ranges from different designers other than themselves; I think they do this to attract customers who buy from them specific designers to buy from them. Also this gives them a lot more variety and they will make a profit from it. ASDA also have an online store, which they sell everything from food to car insurance. ASDA tries to engage customers on their website by the use of videos, slide shows, animated backgrounds and their own radio station you can listen to online. They do this so people will want to look further into the website and hopefully buy the advertised products. Also the slideshows appears on the home page of the website, so people can see everything they provide on the first page. ASDA have a lot of competitors such as Tesco, Sainsbury’s etc. so they are constantly updated and new things to their website to beat the competitors. ASDA have identified new market development opportunities such having an in store opticians and pharmacy, doing this not only helps them make a profit but it keeps them ahead of their competition. River Island communicates with their customers through their website very well as they give customers a choice to make an online account; this is so the customers can keep record of their orders, order faster and efficiently. This helps them understand their customers as they know what their customers want and it benefits them as they know what sells the most and is popular with their target audience. River Island’s website provides the opportunity for the customers to use their online size guide for both men and woman, so their customers buy the correct sizes that customers will feel comfortable in. I think this is really effective for both the business and the customer, as the business will have fewer complaints and returned from the wrong sizes. For the customer this is good because you know that you will defiantly buy the size that fits and you don’t need to worry about sending them back or not having an outfit on time.